Modern retailing has seen significant changes over the last few years. Customers have more options than ever to shop, research, and buy products. It is important that companies recognize this changing landscape and maintain the valuable customer relationships throughout the purchase cycle (pre to post purchase).
This article showcases the idea of Omni Channel Retailing and how brands can more effectively integrate their entire marketing and sales approach.
I’ve been with Haig Barrett a little over a year now. And I’m always amazed at the new things I learn about the company and people in each meeting.
Sure, we are fun, a little quirky, love food and wine, and are masters of our own craft. But there’s more behind our dashing exterior, as I learned the day before Thanksgiving at our 2nd Annual Pre-Thanksgiving Meeting.
In this competitive marketplace, many companies are focusing on creating strategies to gain an edge over their competitors. However, companies need to have the right strategic tools in place to create a robust strategy that best serves the company and its customers.
But, using the right strategic tool is still just part of the puzzle. Implementing the strategy is just as important and this is where many companies have faltered. Understanding the approach to effectively implement key strategic decisions internally and externally can determine the course for success or failure.
In this essay, we’ll explore the various strategic tools companies can use and the value of developing a strong internal implementation plan.
The marketplace is becoming more and more diverse. The conventional thought on advertising to multicultural audiences is to create separate marketing campaigns for the various audiences. Haig Barrett worked with one of our clients to discover a new way of marketing to multicultural audiences.
Only 13% of women agree marketers effectively market to them. Only 9% agree marketers effectively market to them personally.
However, women are clearly the point of entry into the home: 75% do the cooking and shopping and represent 82% of grocery shoppers. They make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics. Some 60%+ tending to refer to blogs and friends when making a purchase.
Our Sustainovation Group Roundtable featured guest speaker IT and sustainability expert Michael Cheng, President of Golden Privet…
The Latest installment of Haig Barrett’s Sustainovation Group Sustainability Roundtable featured superstar auto designer Roberto Velozzi and his new hybrid electric vehicle, the Solo…
Haig Barrett, a leader in advanced digital field communications, recently showcased new “digital on demand” field communications technologies to attendees at a Haig Barrett-sponsored event at Babson College’s Executive Conference Center here. The event addressed technology advances and approaches employed to create a digital on demand environment to produce business gains in a number of industries. Specifically, attendees viewed a case study that showed recent communication advances Toyota Motor Sales Corp. had made by adopting new technologies and the results achieved with dealers…
Haig Armaghanian, President and CEO reviews Southwest Airlines keynote.