Retail Spaces: Theater Of The Brand

Brands are an experience. And the retail environment, whether online or at a brick & mortar store, is a reflection of this experience. More brands, fashion boutiques, technology line stores such as Apple or Microsoft feature stores, mall specialty line stores, and automotive dealerships are increasingly focused around building an environment around their singular brand partner products. It is one way to maintain control over the quality of the customer experience.

This article explores what makes the most successful of these types of stores work and how they do it.

Omni-Channel Retailing & The Connected Customer

Modern retailing has seen significant changes over the last few years. Customers have more options than ever to shop, research, and buy products. It is important that companies recognize this changing landscape and maintain the valuable customer relationships throughout the purchase cycle (pre to post purchase).

This article showcases the idea of Omni Channel Retailing and how brands can more effectively integrate their entire marketing and sales approach.

Food, Fun, and the Future: What I learned from Haig Barrett’s Pre-Thanksgiving Meeting

I’ve been with Haig Barrett a little over a year now. And I’m always amazed at the new things I learn about the company and people in each meeting.

Sure, we are fun, a little quirky, love food and wine, and are masters of our own craft. But there’s more behind our dashing exterior, as I learned the day before Thanksgiving at our 2nd Annual Pre-Thanksgiving Meeting.

Take it up a notch! Upgrade your Strategic Thinking and implementation capabilities

In this competitive marketplace, many companies are focusing on creating strategies to gain an edge over their competitors. However, companies need to have the right strategic tools in place to create a robust strategy that best serves the company and its customers.

But, using the right strategic tool is still just part of the puzzle. Implementing the strategy is just as important and this is where many companies have faltered. Understanding the approach to effectively implement key strategic decisions internally and externally can determine the course for success or failure.

In this essay, we’ll explore the various strategic tools companies can use and the value of developing a strong internal implementation plan.

Multicultural Audiences: Key authors of the new mainstream

The marketplace is becoming more and more diverse. The conventional thought on advertising to multicultural audiences is to create separate marketing campaigns for the various audiences. Haig Barrett worked with one of our clients to discover a new way of marketing to multicultural audiences.

Make it easy for her to buy

Only 13% of women agree marketers effectively market to them. Only 9% agree marketers effectively market to them personally.

However, women are clearly the point of entry into the home: 75% do the cooking and shopping and represent 82% of grocery shoppers. They make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics. Some 60%+ tending to refer to blogs and friends when making a purchase.