Brands are an experience. And the retail environment, whether online or at a brick & mortar store, is a reflection of this experience. More brands, fashion boutiques, technology line stores such as Apple or Microsoft feature stores, mall specialty line stores, and automotive dealerships are increasingly focused around building an environment around their singular brand partner products. It is one way to maintain control over the quality of the customer experience.
This article explores what makes the most successful of these types of stores work and how they do it.