Go where your customers go. And take their breath away when you get there, wherever “there” is—retail outlet, commercial site, online, smartphone or tablet, or any other environment in which you can enrich your relationship with your customer. That way, those touchpoints will be meeting points for good friends: you and your customers.
BRAND BUSINESS EXECUTION:
Once your brand vision is established, it needs to be shared with the entire organization, including stakeholders, partners, internal departments, and more. That way, your brand message will be consistently strong and inspiring to your customers—no matter what channel delivers the communication.
CUSTOMER COMMUNICATION FOR SALES IMPROVEMENT:
You take the desired customer experience, match it to the core brand messages, use the result to drive sales, and then define metrics to assess that success. Sounds like a simple equation. It’s not. But it sure is interesting.
MOBILE MEDIA STRATEGY:
You just might be reading this on your tablet, even your smartphone. Really, who travels without them? Mobile devices are intensely personal, immediate, and emotionally connected to the customer. We work with tech experts to give the perfect “voice” to your mobile communications, and make the most of the interaction. You’re still reading, right?
CUSTOMER FOCUS:
Tech designers to event planners. Product developers to data managers. Each of these stakeholders takes a unique route to the same target: the customer. We bring all of this expertise together, and emerge with an even greater plan to reach that customer. The sum of the parts is greater than the whole. Or is it the whole is greater than the sum of its parts. Either way, you get what we mean, right?
KEY PROJECTS
Shifting gears to focus on the customer experience