Building a client relationship that results in repeat orders and leads to a long-term partner- ship between the CMO and Sponsor requires the “customer experience” to meet or exceed client expectations. Customer experience is not the same as customer satisfaction, which is of- ten measured. A CMO’s ability to respond effectively to a client’s needs and demands shapes the customer experience. This article looks at the impact of communications, adaptability, and ways to improve the customer experience.
To read more about how a customer experience can help your business, click here.