Building a client relationship that results in repeat orders and leads to a long-term partner- ship between the CMO and Sponsor requires the “customer experience” to meet or exceed client expectations. Customer experience is not the same as customer satisfaction, which is of- ten measured. A CMO’s ability to respond effectively to a client’s needs and demands shapes the customer experience. This article looks at the impact of communications, adaptability, and ways to improve the customer experience.
Customer experience within the healthcare industry is important. Currently, the healthcare industry is in the midst of a turbulent global transformation, and with the advent of technology and the ability to reach consumers across country boundaries, cultural value based strategy and messaging is more important than ever before. Multicultural influence will be driving trends in the pharmaceutical industry and personalized medicine. CMO’s will have to stay ahead of these trends and adapt to these influences, culture shifts, and demands on medicine.
That’s Nice LLC, a research-focused strategic marketing agency dedicated to life science markets, and Haig Barrett, Management Consultants based in Los Angeles, today announced at CPhI Worldwide the launch of Nice Consulting, a service designed to offer strategic and specialized consulting tailored to the needs of companies in life sciences. This partnership combines the expertise of a global life sciences marketing agency and a world-class consulting firm in a single, integrated operation.
Haig Barrett is excited to introduce the Technology Automotive Offense (TAO) Super Club. Every few months Haig Barrett will host an evening full of dinner, drinks and stimulating conversation around the future of Automotive and Technology.
The first TAO Supper Club was held on September 29th with a packed room of automotive and technology experts.
We strongly believe in giving back and helping make the world a better place. This is why we were excited to host the first LA fundraiser for The Akilah Institute. Akilah is the first and only college for women in East Africa offering a unique model of market-relevant education that empowers graduates for success in careers and leadership roles.
Over the last few months, Haig Barrett had the honor of sponsoring Stiletto Gal Speaker Series. The series is part of the ongoing efforts of Haig Barrett’s new division, The W Factor, to create more awareness around women and what they care most about.
This past April, we hosted the last event of the series featuring Erica Spiegelman, an Addiction Specialist, Counselor, Author, and Speaker, and Brittany Castro, Founder & CEO of Financially Wise Women.
At Haig Barrett, we believe in giving back. When we were first told about the Akilah Institute for Women, the first and only college for women in East Africa offering a unique model of market-relevant education that empowers graduates for success in careers and leadership roles, we new we had to be involved.
On Saturday, June 18th, 2015, we are hosting a celebrating 5 years of the Akilah Institute.
In June, Haig Barrett joined That’s Nice Agency at the annual BIO Convention where the leading pharmaceutical and academic institutions attended.
The convention highlighted how leading biopharma firms are mobilizing to take on tough diseases and emerging opportunities in the industry.
Last month, Haig Barrett supported Global Green’s efforts in advancing smart solutions to climate change that improve lives and protect our planet. Sustainability is something Haig Barrett has been passionate about, especially electric vehicles, smart grid, and solar energy.
In the spring, Haig Barrett sponsored a series of Stiletto Gal Speaker Series promoting women in business. One of the speaker series we sponsored was with Lizanne Falsetto, Founder of thinkThin. Lizanne has been a strong supporter of women’s causes since her