Only 13% of women agree marketers effectively market to them. Only 9% agree marketers effectively market to them personally.
However, women are clearly the point of entry into the home: 75% do the cooking and shopping and represent 82% of grocery shoppers. They make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics. Some 60%+ tending to refer to blogs and friends when making a purchase.