Omni-Channel Retailing & The Connected Customer

Omni-Channel Retailing & The Connected Customer

Modern retailing has seen significant changes over the last few years. Customers have more options than ever to shop, research, and buy products. It is important that companies recognize this changing landscape and maintain the valuable customer relationships throughout the purchase cycle (pre to post purchase).

This article showcases the idea of Omni Channel Retailing and how brands can more effectively integrate their entire marketing and sales approach.

Food, Fun, and the Future: What I learned from Haig Barrett’s Pre-Thanksgiving Meeting

Food, Fun, and the Future: What I learned from Haig Barrett’s Pre-Thanksgiving Meeting

I’ve been with Haig Barrett a little over a year now. And I’m always amazed at the new things I learn about the company and people in each meeting.

Sure, we are fun, a little quirky, love food and wine, and are masters of our own craft. But there’s more behind our dashing exterior, as I learned the day before Thanksgiving at our 2nd Annual Pre-Thanksgiving Meeting.

Take it up a notch! Upgrade your Strategic Thinking and implementation capabilities

Take it up a notch! Upgrade your Strategic Thinking and implementation capabilities

In this competitive marketplace, many companies are focusing on creating strategies to gain an edge over their competitors. However, companies need to have the right strategic tools in place to create a robust strategy that best serves the company and its customers.

But, using the right strategic tool is still just part of the puzzle. Implementing the strategy is just as important and this is where many companies have faltered. Understanding the approach to effectively implement key strategic decisions internally and externally can determine the course for success or failure.

In this essay, we’ll explore the various strategic tools companies can use and the value of developing a strong internal implementation plan.

Make it easy for her to buy

Make it easy for her to buy

Only 13% of women agree marketers effectively market to them. Only 9% agree marketers effectively market to them personally.

However, women are clearly the point of entry into the home: 75% do the cooking and shopping and represent 82% of grocery shoppers. They make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics. Some 60%+ tending to refer to blogs and friends when making a purchase.

Celebrating 10 Years!

Celebrating 10 Years!

Ten years of success was celebrated at Haig Barrett’s 10-year Symposium, but it was the future that was in sharp focus. The “Heart and Soul of Leadership” was the core theme and the speakers captured the essence during this full day event…

Haig Armaghanian, CEO for Haig Barrett Inc., spoke of where the firm was headed and where it was going, saying, “It’s our belief that all great organizations must be led by both heart and soul to succeed and prosper in the decade ahead.”

Toyota Leadership Forum

Toyota Leadership Forum

On February 9, 2012, Haig Barrett sponsored the Toyota Leadership Forum at Toyota Headquarters in Torrance, California, which was attended by over 120 Toyota leaders and managers.

In recent years, a growing body of evidence has emerged indicating that leadership development and organizational success are related to the ability of people to hold effective and high-quality conversations. Dave Logan of USC’s Marshall School of Business has made outstanding contributions in this field…