Make it easy for her to buy

Make it easy for her to buy

Only 13% of women agree marketers effectively market to them. Only 9% agree marketers effectively market to them personally.

However, women are clearly the point of entry into the home: 75% do the cooking and shopping and represent 82% of grocery shoppers. They make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics. Some 60%+ tending to refer to blogs and friends when making a purchase.

Celebrating 10 Years!

Celebrating 10 Years!

Ten years of success was celebrated at Haig Barrett’s 10-year Symposium, but it was the future that was in sharp focus. The “Heart and Soul of Leadership” was the core theme and the speakers captured the essence during this full day event…

Haig Armaghanian, CEO for Haig Barrett Inc., spoke of where the firm was headed and where it was going, saying, “It’s our belief that all great organizations must be led by both heart and soul to succeed and prosper in the decade ahead.”

Toyota Leadership Forum

Toyota Leadership Forum

On February 9, 2012, Haig Barrett sponsored the Toyota Leadership Forum at Toyota Headquarters in Torrance, California, which was attended by over 120 Toyota leaders and managers.

In recent years, a growing body of evidence has emerged indicating that leadership development and organizational success are related to the ability of people to hold effective and high-quality conversations. Dave Logan of USC’s Marshall School of Business has made outstanding contributions in this field…

Best Practices in Field Communications & e-Learning Showcased in Boston

Best Practices in Field Communications & e-Learning Showcased in Boston

Haig Barrett, a leader in advanced digital field communications, recently showcased new “digital on demand” field communications technologies to attendees at a Haig Barrett-sponsored event at Babson College’s Executive Conference Center here. The event addressed technology advances and approaches employed to create a digital on demand environment to produce business gains in a number of industries. Specifically, attendees viewed a case study that showed recent communication advances Toyota Motor Sales Corp. had made by adopting new technologies and the results achieved with dealers…