Customer Experience: Key To Growth In The Outsourced Service Industry

Customer Experience: Key To Growth In The Outsourced Service Industry

Building a client relationship that results in repeat orders and leads to a long-term partner- ship between the CMO and Sponsor requires the “customer experience” to meet or exceed client expectations. Customer experience is not the same as customer satisfaction, which is of- ten measured. A CMO’s ability to respond effectively to a client’s needs and demands shapes the customer experience. This article looks at the impact of communications, adaptability, and ways to improve the customer experience.

Cultural Competence In Pharma: Multicultural Marketing Is A Competitive Advantage

Cultural Competence In Pharma: Multicultural Marketing Is A Competitive Advantage

Customer experience within the healthcare industry is important. Currently, the healthcare industry is in the midst of a turbulent global transformation, and with the advent of technology and the ability to reach consumers across country boundaries, cultural value based strategy and messaging is more important than ever before. Multicultural influence will be driving trends in the pharmaceutical industry and personalized medicine. CMO’s will have to stay ahead of these trends and adapt to these influences, culture shifts, and demands on medicine.

Press Release: Haig Barrett Enters Into A Consulting Service Partnership With That’s Nice

Press Release: Haig Barrett Enters Into A Consulting Service Partnership With That’s Nice

That’s Nice LLC, a research-focused strategic marketing agency dedicated to life science markets, and Haig Barrett, Management Consultants based in Los Angeles, today announced at CPhI Worldwide the launch of Nice Consulting, a service designed to offer strategic and specialized consulting tailored to the needs of companies in life sciences. This partnership combines the expertise of a global life sciences marketing agency and a world-class consulting firm in a single, integrated operation.

Dinner, Drinks, and Conversation around the future of high-tech transportation

Dinner, Drinks, and Conversation around the future of high-tech transportation

Haig Barrett is excited to introduce the Technology Automotive Offense (TAO) Super Club. Every few months Haig Barrett will host an evening full of dinner, drinks and stimulating conversation around the future of Automotive and Technology.

The first TAO Supper Club was held on September 29th with a packed room of automotive and technology experts.

Women Collaborating, Sharing, and Growing as Individuals

Women Collaborating, Sharing, and Growing as Individuals

Over the last few months, Haig Barrett had the honor of sponsoring Stiletto Gal Speaker Series. The series is part of the ongoing efforts of Haig Barrett’s new division, The W Factor, to create more awareness around women and what they care most about.

This past April, we hosted the last event of the series featuring Erica Spiegelman, an Addiction Specialist, Counselor, Author, and Speaker, and Brittany Castro, Founder & CEO of Financially Wise Women.

Haig Barrett Celebrates Akilah Institute

Haig Barrett Celebrates Akilah Institute

At Haig Barrett, we believe in giving back. When we were first told about the Akilah Institute for Women, the first and only college for women in East Africa offering a unique model of market-relevant education that empowers graduates for success in careers and leadership roles, we new we had to be involved.

On Saturday, June 18th, 2015, we are hosting a celebrating 5 years of the Akilah Institute.