Common culture, ethnic or gender diversity, shared interests, special needs. Today, smart marketers know that unique markets within the mainstream offer exciting possibilities for building customer loyalty. We’ll help you define these markets, and their specific qualities to be addressed in specific ways.

 

TARGET MARKETING

DEVELOP TARGET MARKET STRATEGY:
How can you reap the advantages that come with unique market relationships? Identify your objectives, strategize your market approach, and plan supporting tactics.

EXECUTE DIVERSITY MARKET PROGRAMS:
We can help recognize the right specialized target groups for your business, using our multicultural and women’s marketing initiatives, and plan the most sensitive and effective ways to talk to them.

MANAGE MARKETING EXECUTION:
The big finish: together, we’ll bring the strategy to its successful completion. You’ll get an expert team, fortified with both your and Haig Barrett resources.

TARGET MARKETING PERFORMANCE SUPPORT:
Let’s make sure it’s the strongest plan possible: reinforce, problem-solve, and improve effectiveness of your team and execution.

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KEY PROJECTS

womens target market

How Carefully Calculated Changes Can Lead to Big Growth